Aaron Lademann

Innovator | Designer | Leader


Profile

Creative leader with 9 years of experience successfully building and managing diverse creative teams, and providing business direction that forges a path for teams to have fun producing innovative and profitable results.

Consummate innovator and passionate designer with a keen ability to define, develop, and implement stunning web properties, user interfaces and product marketing / brand building strategies.

Exceptional communicator capable of quickly identifying and addressing business needs with a relentless work-ethic and a unique blend of marketing, branding, design, development and analytical skills.


Specialties

Leadership

I am passionate about servant leadership & have experienced its rewards as I helped my teams grow as people & professionals.

Creativity

My brand of creativity is more than pretty pictures; it is the means by which my teams and I meet complex challenges head-on.

Insight

I provide a unique blend of business, technical & creative talents to identify synergies that cross many departments or disciplines.


Experience

Creative Director
Fpweb.net LC | The World Leader in SharePoint Hosting Services
7/2009 – 3/2012
 Aaron’s Fpweb.net Project Portfolio

Manage the Web Services and Marketing departments by fostering a team environment that cultivates innovation and empowers individuals to take creative chances without fear of failure. Demonstrate servant leadership by providing hands on assistance in all phases of project management, marketing campaigns and concept development.

Responsibilities
  • Provide creative direction to ensure brand consistency across all Web, Marketing and Sales initiatives
  • Create cutting-edge, high-impact digital content for Web pages, Newsletters, Blogs, Print ads and more
  • Design breathtaking, accessible online experiences on both internal and public-facing Web properties
  • Optimize performance of Web and Marketing teams by providing consistent rewards & recognition
  • Research and monitor Web analytics and usability testing increase the quality and quantity of sales leads
  • Determine long-term department goals based on relevant KPIs and team velocity
Key Accomplishments
  • Reinvented the Fpweb.net brand with a total identity and Web site transformation
  • Company Revenue grew over 160% in the three years following the brand transformation
  • Increased online organic sales conversions by over 400%
  • Improved Fpweb.net visitor traffic by over 63%
  • Oversaw department growth of over 150% three consecutive years
Web Services Director
Fpweb.net LC | The World Leader in SharePoint Hosting Services
9/2008 – 7/2009
 Aaron’s Fpweb.net Project Portfolio

Recruit, develop and manage a diverse team of Front-End UI and Back-End .NET Developers. Foster a team environment that cultivates innovation by consistently pushing the envelope and empowering individuals to take chances without fear of failure. Generate and maintain excitement and intrigue in target markets using social media and effective e-commerce Web sites.

Web Interface Designer & Developer
Fpweb.net LC | The World Leader in SharePoint Hosting Services
4/2008 – 9/2008
 Aaron’s Fpweb.net Project Portfolio
Responsibilities
  • Lead the interface design / webmaster efforts for Fpweb.net
  • Landing page optimization and headline testing
  • Manage source control and drive quality control for a 300+ page dynamic ASP Web site
Key Accomplishments
  • Awarded the company’s highest honor in my third month of employment
  • Promoted to department head after only five months – ahead of individuals with longer tenures
Web Specialist / Art Director
Mercy Health System | One of America’s largest private non-profit health systems
4/2007 – 4/2008
 Aaron’s Mercy Health System Project Portfolio

Planning, developing and managing all internal Web communications for six intranet sites within a multi-billion dollar corporation and it’s five umbrella entities. Provide expertise and guidance to top executives in identifying and implementing Web-based solutions in support of business needs.

Manage dozens of Web site contributors by providing customized, dynamic Stellent fragment and layouts, and enterprise cascading stylesheets. Provide creative direction for all corporate brands and external marketing materials, and manage the work of vendors and freelance designers.

Responsibilities
  • Plan, develop and manage all Web interaction and communication within the corporation
  • Utilize a Stellent™ content management system to organize four internal intranet Web sites
  • Provide guidance to executives in identifying and implementing Web solutions in support of business needs
  • Provide creative direction to enhance public‐facing marketing efforts and brand consistency
Key Accomplishments
  • Developed a physician intranet site to facilitate interaction and communication between thousands of Mercy doctors, helping to increase adaptation of a new five‐billion dollar

    EHR

    system.
  • Designed a new corporate branding strategy to align the visual treatments of all logos and symbols used throughout numerous umbrella corporations within the health system.
Web Designer / Web Developer
Network Solutions | The Original Domain Name Registrar
9/2006 – 4/2007
 Aaron’s Network Solutions Client Project Portfolio
Responsibilities
  • Design, develop and implement effective Web interfaces using CSS/HTML
  • Determine and manage project time lines, and handle a workload of up to ten clients at once
  • Perform user requirements gathering, prototyping, interface & graphic design, and SEO/PPC optimization
Key Accomplishments
  • Nominated for designer of the month three times, and won the award during my second month on the team
Technical Support Representative
Network Solutions | The Original Domain Name Registrar
8/2006 – 9/2006

Utilized my expertise within the MonsterCommerce (now Network Solutions) E-Commerce Shopping Cart Application to assist customers with troubleshooting and site setup procedures.

During my short time in this position before being promoted to Web Designer, I consistently exceeded call-time and call-volume goals.

Design Intern
MonsterCommerce | A Network Solutions Company
6/2006 – 8/2006
 Aaron’s MonsterCommerce Internship Project Portfolio
Responsibilities
  • Work with a team of interns from various backgrounds to plan, develop & launch a successful online venture
  • Personally responsible for brand development, interface design, user studies and usability enhancements
  • Develop a twenty‐five page guide to accompany our business plan for prospective

    VC

    investors
Key Accomplishments
  • Rewarded with a full-time position within the company following the internship
Graphic Designer / Production Supervisor
Signs Now, Inc. | An Industry Pioneer in Professional Graphics Solutions
5/2002 – 5/2006
 Aaron’s Signs Now Client Project Portfolio
Responsibilities
  • Turn client visions into effective brand identities through various traditional media
  • Train & supervise three production associates to ensure quality output on all finished media
  • Plan & execute large‐scale on‐site installations, keeping them within scope and budget
  • Operate small and large format ink jet/heat transfer printing & lamination equipment
  • Implement standards and provide quality‐assurance for all pre‐press color standards and equipment calibration methods


Skills & Tools

Creative Direction & Graphic Design


Skills

Tools

Web App Development & UI Design


Skills
  • Responsive Web Design
  • User Interface Design 
  • Usability Analysis / Iterative Testing
  • Landing Page Optimization
  • Multivariate & A/B Testing
  • Git / Github Source Control
  • WordPress Customization
  • Windows / Windows Server
  • Rapid/Paper Prototyping
  • SQL Report Writing
  • SQL Scripting
  • MS SharePoint Customization

Tools

Leadership, Marketing & Communication


Skills
  • Digital Marketing / Digital Strategy
  • Web Analytics / SEO Analysis
  • Digital Content Management
  • Loyalty Marketing / Customer Retention
  • Social Media Marketing / Metrics
  • Copy Editing / Copywriting
  • E-Commerce / Product Strategy
  • Requirements Extraction / Gathering
  • Agile Project Management
  • Servant Leadership / Team Building

Tools
  • Google Analytics
  • MS Office Excel
  • Excel Data Sources
  • MS Office Outlook
  • Outlook Calendar / Task Mgmt
  • MS Office Word
  • MS SharePoint Administration
  • MS Office PowerPoint
  • MS Office Visio
  • Passion for Learning


Education

Computer Information Systems
Columbia College | Private College accredited by The Higher Learning Commission
8/2003 – 12/2006
  • Graduated Cum Laude with a 3.64 GPA
  • Bachelor of Science in CIS with a Minor in Business Administration
Computer Graphics Technology
Purdue University | One of the most prestigious CG programs in the world
8/2000 – 8/2002
  • Studied 3D animation, textures, lighting methods and advanced typography

Aaron Lademann’s Resume  |  aaron.lademann@gmail.com  |  573.356.0456